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january 21-24, 2018 jw marriott desert ridge resort & spa phoenix, arizona
 

Featuring leading speakers from within and outside of the Industry, the Content Sessions bring you actionable and inspiring insight delivered on trends, opportunities, skills, best practices and personal growth; providing you with the means to inspire innovation, leadership and growth for you and within your own organization. Please visit frequently to see the details as they are added.

 

sunday, january 21


Jonah Berger

Jonah Berger

6:00pm – 6:45pm

Opening Keynote: Remarkable Customer Experiences



Overview:

In-store experiences are a powerful asset for creating brand equity, encouraging word of mouth, meeting and growing demand. But why do some customer experiences succeed while other falter and what makes certain experiences remarkable? This talk reveals the secret science behind customer experience, word-of-mouth and consumer behavior. Discover how six basic principles drive all sorts of things to catch on and drive growth. If you’ve ever wondered why certain brands get more word of mouth or how to leverage consumer behavior more effectively, this talk will explain how, and demonstrate how you can apply these principles to your business.

BIO:

Jonah Berger
Marketing Professor at the Wharton School at the University of Pennsylvania


Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on. He has published dozens of articles in topÔÇÉtier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.